June 11, 2015
According to BNC Research, college students are 85% more likely to buy a product after receiving a free sample.
This spring, Speed Stick capitalized on this trend by distributing over 300,000 product samples of Speed Stick Gear antiperspirant to male, college students at over 80 college campuses.
To get direct access to their target demographic, Speed Stick partnered with Barnes & Noble College Marketing (BNCM) to leverage our direct access on campus and college students. Speed Stick was able to take advantage of the busy graduation season, as well as the heavy, end-of-semester, in-store traffic at our college bookstores, in order to maximize the impact of their product sampling program. Speed Stick also included a $2.00 off coupon towards a future purchase with the free sample, which will definitely come in handy when students need to restock, and drive future sales!
Speed Stick Gear is engineered with Dry Core™ technology for sweat protection that lasts up to 48 hours. The product is a perfect fit for the millennial male college student who is active and always on the go.
Some of the colleges that participated in this product sampling program included Texas A&M, Ohio State University, Babson College, West Virginia University, and University of Maryland, College Park.
Want to get your product in front of 6 Million College Students? Get in touch with us today.