Athletics & Alumni
Merchandising

Maximize sales and increase school
spirit with products that keep fans and
alumni engaged and excited

BUILD LOYALTY

The stadium experience

Innovative promotional campaigns and trend-setting products ensure your fans get the most out of every season.

Your campus store will be the destination for athletics-related products, including apparel, gifts and accessories for fans to cheer on your team – whether tailgating or “home-gating.” Our comprehensive athletics merchandise program offers corporate and local support to drive revenue.

In-Store Support

Champion Your Brand

Merchandising expertise to make every season a success.

Our full-service offerings include:

Pre-season strategizing and goal-setting
Special hours and events on game days
On-site stadium stores and solutions
Mobile “event zones” for away games
Expedited playoff merchandising options

GROW YOUR PRESENCE

Gear up with omni-channel marketing

Drive traffic to your store with:

Email nurturing campaigns
Social media updates
Designated game-day website and mobile app
In-store displays and game-day pop-ups

TESTIMONIAL

“Athletics is a key piece of bringing people back to campus”

“Having a partner like the bookstore that can come in and help us with our merchandising, our sales and our game-day operations just makes it so much better for us and our customers.

Athletics is a key piece of bringing people back to campus – it’s really like a family reunion, and I don’t think anything else on a campus has the impact of a football Saturday. The bookstore is really engaged as a partner to make that happen.”

Tom McGrath, Associate Athletic Director for Business Relations, Penn State

We're ready to cheer you on

Let’s talk today about how we can help your fans gear up.