The stadium experience
Innovative promotional campaigns and trend-setting products ensure your fans get the most out of every season.
Your campus store will be the destination for athletics-related products, including apparel, gifts and accessories for fans to cheer on your team – whether tailgating or “home-gating.” Our comprehensive athletics merchandise program offers corporate and local support to drive revenue.
Champion Your Brand
Merchandising expertise to make every season a success.
Our full-service offerings include:
- Pre-season strategizing and goal-setting
- Special hours and events on game days
- On-site stadium stores and solutions
- Mobile “event zones” for away games
- Expedited playoff merchandising options
Gear up with omni-channel marketing
Drive traffic to your store with:
- Email nurturing campaigns
- Social media updates
- Designated game-day website and mobile app
- In-store displays and game-day pop-ups
“Athletics is a key piece of bringing people back to campus”
“Having a partner like the bookstore that can come in and help us with our merchandising, our sales and our game-day operations just makes it so much better for us and our customers.
Athletics is a key piece of bringing people back to campus – it’s really like a family reunion, and I don’t think anything else on a campus has the impact of a football Saturday. The bookstore is really engaged as a partner to make that happen.”
Tom McGrath, Associate Athletic Director for Business Relations, Penn State
Let’s talk today about how we can help your fans gear up.
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