Athletics & Alumni

Maximize sales and increase school
spirit with products that keep fans and
alumni engaged and excited


The stadium experience

Innovative promotional campaigns and trend-setting products ensure your fans get the most out of every season.

Your campus store will be the destination for athletics-related products, including apparel, gifts and accessories for fans to cheer on your team – whether tailgating or “home-gating.” Our comprehensive athletics merchandise program offers corporate and local support to drive revenue.

In-Store Support

Champion Your Brand

Merchandising expertise to make every season a success.

Our full-service offerings include:

  • Pre-season strategizing and goal-setting
  • Special hours and events on game days
  • On-site stadium stores and solutions
  • Mobile “event zones” for away games
  • Expedited playoff merchandising options

Gear up with omni-channel marketing

Drive traffic to your store with:

  • Email nurturing campaigns
  • Social media updates
  • Designated game-day website and mobile app
  • In-store displays and game-day pop-ups

“Athletics is a key piece of bringing people back to campus”

“Having a partner like the bookstore that can come in and help us with our merchandising, our sales and our game-day operations just makes it so much better for us and our customers.

Athletics is a key piece of bringing people back to campus – it’s really like a family reunion, and I don’t think anything else on a campus has the impact of a football Saturday. The bookstore is really engaged as a partner to make that happen.”

Tom McGrath, Associate Athletic Director for Business Relations, Penn State