BARNES & NOBLE
COLLEGE INSIGHTS

Your direct connection to the college audience.

Turning Data into Actionable Insights

We keep a pulse on the evolving needs, preferences, and behaviors of college students nationwide. Our insights allow us to deliver engaging student experiences, both on campus and online, while allowing us to be strategic partners with the institutions we serve.

Together, we cultivate a deeper understanding of students to provide insights and solutions that support student success in the classroom and beyond.

Our Platform

  • 15K

    Diverse, engaged, articulate college students in our online community.

  • 6MM+

    Students, parents, and alumni in our email database.

  • Icon of University Building
    770+

    Campuses where we can meet students face to face.

OUR EXPERTISE

We use a wide breadth of quantitative and qualitative methodologies to fuel a diverse array of insights across timely, relevant topic areas:

  • Impact of the pandemic and online learning
  • Preferences for course materials and learning
  • School perceptions and campus life activities
  • Retail shopping attitudes and behaviors
  • Student challenges outside of academic settings
  • Campus bookstore satisfaction and opportunities

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