Conversations with Gen Z
Get to Know Gen Z Like Never Before
Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly.
We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide. And we’re ready to share our insights with you.DOWNLOAD THE REPORT
What you’ll learn in this report
Gen Z believes that people should have the freedom to be whoever they want.
This vocal and unbounded generation believes they can do and accomplish anything.
They view themselves as change agents with the responsibility to better the world around them.