SPRING 2022 COLLEGE ESPORTS SPONSORSHIP

CONNECT AUTHENTICALLY WITH MILLIONS OF GEN Z COLLEGE GAMERS

With 400+ participating campus retail locations, April Anarchy attracts Gen Z college gamers and fans nationwide to compete in a series of online tournaments featuring Fortnite*. Join in on the action as they compete for school pride as well as a chance to win a $10,000 scholarship prize pool and entry into the highly coveted Code Red influencer event.

Code Red uses a Pro-am format to allow amateur gamers to play with idols such as Ninja, NickEh, and Shroud. As the final phase of April Anarchy, Code Red takes this sponsorship opportunity to the next level exposing your brand to top gaming influencers and their followers nationwide.

Aprile Anarchy marketing on different devices

Brands will have the opportunity to authentically join the esports ecosystem by connecting with a highly engaged college gaming audience.

  • Connect

    Create excitement and imagination around your brand through a highly targeted esports digital marketing campaign.

  • Play

    Keep your brand top of mind among thousands of college esports fans and players nationwide by placing your brand within the context of college gaming.

  • Shop

    Drive brand awareness, customer acquisition, and sales among millions of college esports gamers and fans, alongside leading gaming influencers and their fan base.

2021 Tempest Esports Business Awards

The Tempest Awards acknowledges the esports industry’s most innovative companies and executives, with categories that span production, talent, and technology. Judged by key members of the esports community, these awards serve as North America’s top honors for the brands, the teams, the leagues, the players and the business leaders driving the competitive gaming industry.

We are finalists in the Tempest awards for Best Collegiate Semi-Pro Event and Collegiate Esports Partnership of the Year
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MEDIA THAT SURROUNDS COLLEGE LIFE

Barnes & Noble College allows brands to go beyond traditional media impressions. We drive meaningful conversations along every stage of the college journey. Our fully integrated platform builds relationships that deliver lifelong, repeat customers from the moment of acceptance to graduation and beyond.

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