One of the most important elements of communicating with students is being well-versed in how they’re communicating.
In recent years, social media has grown from a niche communication channel to a powerful marketing tool – and an undeniable part of campus life. An early pioneer in the social sphere, Barnes & Noble College today maintains nearly 700 campus bookseller Facebook pages and even recently integrated them with e-commerce to create a superior social shopping experience.
Using Facebook, a daily presence in student lives, we’re delivering timely and targeted information about promotions, special events and programs that drive traffic and increase sales. And from study tips to interviews with celebrities, we keep our students amused, informed and engaged with Twitter and Instagram. Last year we “tweeted” nearly 2000 messages to students.