As an industry leader for innovation and technology, it’s only fitting that Barnes & Noble is one of only a handful of retailers to leverage the ever-increasing power of social networks for e-commerce.
Our groundbreaking social commerce platform lets students buy books and merchandise straight from their bookstore’s Facebook page and “like” products, thereby driving word-of-mouth. We can even create customized applications, promotions and interactive features to keep the experience ever-changing and up-to-date; just like their lives.
In addition to the customary Facebook sections (Wall, Info, etc.), the new social commerce platform includes customized tabs, such as:
- “The Shop” – showcasing the hottest trends at each individual bookstore
- “Books” – with textbooks in all formats and access to NOOKstudy™
- “Mascot” – featuring alumni, athletic and other apparel, online promotions, sweepstakes, and a Top Fan section
- “The Hall” – a live feed to a student-focused blog, unique applications, gifts and new student orientation materials
We partnered with leading social media firms Enter New Media and Expion to develop this innovative platform and continue to integrate it into all our marketing, communications and customer service initiatives, including Facebook tabs that support important school causes and Twitter and FourSquare initiatives.