College Marketing Programs

BNCollege MarketingBarnes & Noble College Marketing (BNCM) helps brands thrive on campus. If you’re targeting college students, enroll with the college student experts. Our comprehensive and scalable platform gives leading brands direct access to millions of students across the United States.

For more information on marketing to college students, visit

  • Facebook

    Facebook Top Fan SweepstakesWe continue to drive social media innovation, like with our Top Fan Sweepstakes contest on Facebook where students were asked to “like” us on Facebook for a chance to win $1000 towards textbooks.


    Barnes & Noble College recently held a Twitterview (a real-time interview via Twitter) with the charming and debonaire ‘007’ Sir Roger Moore. The actor was promoting his new book, Bond On Bond: Reflections on 50 years of James Bond Movies.

    In-Store Events

    Bobby Orr at the Harvard COOPIce hockey legend Bobby Orr promoted his autobiography, Orr: My Story, at the Harvard COOP. Fans lined up for hours before the event for a chance to meet one of the greatest hockey players of all time.

    Excellence in Overtime

    Excellence in OvertimeAfter barely making the 2011 NCAA men’s basketball tournament, Virginia Commonwealth University rammed its way through to the Final Four – creating an unprecedented demand for VCU and NCAA tournament gear. We had the infrastructure in place to produce large supplies of VCU Final Four merchandise on a moment’s notice, resulting in over $1.3 million in March Madness merchandise sold at VCU’s Barnes & Noble bookstore.