We continue to drive social media innovation, like with our Top Fan Sweepstakes contest on Facebook where students were asked to “like” us on Facebook for a chance to win $1000 towards textbooks.

Barnes & Noble College recently held a Twitterview (a real-time interview via Twitter) with the charming and debonaire ’007′ Sir Roger Moore. The actor was promoting his new book, Bond On Bond: Reflections on 50 years of James Bond Movies.

We partnered with Havaianas for its first-ever Foursquare^TM promotion. Students who purchased a pair of Havaianas flip-flops and “checked-in” at the bookstore got a free USB drive, while supplies lasted.

Grammy and Emmy award-winning singer/actress Olivia Newton-John added author to her list of titles with her cookbook, LivWise: Easy Recipes for a Happy, Healthy Life, which she promoted at the Barnes & Noble at 18th Street. Fans lined up for hours before the event for a chance to meet the star.

Our popular Monday Morning Money Back program helps generate traffic and sales by offering fans a discount on winning team gear. Heavily promoted via email and the bookstore website, if a school’s team wins, the following Monday team gear is available at a discount equal to the point spread – up to 20 percent.

After barely making the 2011 NCAA men’s basketball tournament, Virginia Commonwealth University rammed its way through to the Final Four – creating an unprecedented demand for VCU and NCAA tournament gear. We had the infrastructure in place to produce large supplies of VCU Final Four merchandise on a moment’s notice, resulting in over $1.3 million in March Madness merchandise sold at VCU’s Barnes & Noble bookstore.