AthleticsFor any great athletic team, preparation is the key to success.

That’s why before each season, our store managers work closely with athletics departments to set goals, review merchandising strategies and establish effective processes to turn their campus bookstores into collegiate athletic hubs.

Our expansive selection of athletic merchandise and marketing resources ensures that our campus partners get the most out of every game season. From innovative promotional campaigns to trend-setting spirit merchandise and lightning fast logistics, our resources enable schools to capitalize on the success of their sports teams, the popularity of athletic events and their school’s brand.

  • Facebook

    Facebook Top Fan SweepstakesWe continue to drive social media innovation, like with our Top Fan Sweepstakes contest on Facebook where students were asked to “like” us on Facebook for a chance to win $1000 towards textbooks.


    Barnes & Noble College recently held a Twitterview (a real-time interview via Twitter) with the charming and debonaire ‘007’ Sir Roger Moore. The actor was promoting his new book, Bond On Bond: Reflections on 50 years of James Bond Movies.

    In-Store Events

    Bobby Orr at the Harvard COOPIce hockey legend Bobby Orr promoted his autobiography, Orr: My Story, at the Harvard COOP. Fans lined up for hours before the event for a chance to meet one of the greatest hockey players of all time.

    Excellence in Overtime

    Excellence in OvertimeAfter barely making the 2011 NCAA men’s basketball tournament, Virginia Commonwealth University rammed its way through to the Final Four – creating an unprecedented demand for VCU and NCAA tournament gear. We had the infrastructure in place to produce large supplies of VCU Final Four merchandise on a moment’s notice, resulting in over $1.3 million in March Madness merchandise sold at VCU’s Barnes & Noble bookstore.