360 Marketing

360 MarketingContinuing advances in technology have caused a dramatic shift in the world of marketing and communications – and nowhere is that more evident than with today’s college students.

At Barnes & Noble, we’re connecting with a new generation of customers – on their terms. Our comprehensive marketing plans tap into what makes students tick, including both traditional and cutting-edge tactics such as e-mail marketing and social media.

Our marketing strategies reflect the diverse campus communities that we serve, and from extensive in-store initiatives to student brand ambassadors, our programs deliver results.

 

  • Facebook

    Facebook Top Fan SweepstakesWe continue to drive social media innovation, like with our Top Fan Sweepstakes contest on Facebook where students were asked to “like” us on Facebook for a chance to win $1000 towards textbooks.

    Twitter

    Barnes & Noble College recently held a Twitterview (a real-time interview via Twitter) with the charming and debonaire ’007′ Sir Roger Moore. The actor was promoting his new book, Bond On Bond: Reflections on 50 years of James Bond Movies.

    Foursquare

    FoursquareWe partnered with Havaianas for its first-ever FoursquareTM promotion. Students who purchased a pair of Havaianas flip-flops and “checked-in” at the bookstore got a free USB drive, while supplies lasted.

    In-Store Promotions

    Grammy and Emmy award-winning singer/actress Olivia Newton-John added author to her list of titles with her cookbook, LivWise: Easy Recipes for a Happy, Healthy Life, which she promoted at the Barnes & Noble at 18th Street. Fans lined up for hours before the event for a chance to meet the star.

    Monday Morning Money Back

    Monday Morning Money BackOur popular Monday Morning Money Back program helps generate traffic and sales by offering fans a discount on winning team gear. Heavily promoted via email and the bookstore website, if a school’s team wins, the following Monday team gear is available at a discount equal to the point spread – up to 20 percent.

    Excellence in Overtime

    Excellence in OvertimeAfter barely making the 2011 NCAA men’s basketball tournament, Virginia Commonwealth University rammed its way through to the Final Four – creating an unprecedented demand for VCU and NCAA tournament gear. We had the infrastructure in place to produce large supplies of VCU Final Four merchandise on a moment’s notice, resulting in over $1.3 million in March Madness merchandise sold at VCU’s Barnes & Noble bookstore.