360 Marketing

360 MarketingContinuing advances in technology have caused a dramatic shift in the world of marketing and communications – and nowhere is that more evident than with today’s college students.

At Barnes & Noble, we’re connecting with a new generation of customers – on their terms. Our comprehensive marketing plans tap into what makes students tick, including both traditional and cutting-edge tactics such as e-mail marketing and social media.

Our marketing strategies reflect the diverse campus communities that we serve, and from extensive in-store initiatives to student brand ambassadors, our programs deliver results.

 

  • Facebook

    Facebook Top Fan SweepstakesWe continue to drive social media innovation, like with our Top Fan Sweepstakes contest on Facebook where students were asked to “like” us on Facebook for a chance to win $1000 towards textbooks.

    Twitter

    TwitterBravo television’s outspoken, no-nonsense star Tabatha Coffey “took over” Twitter recently with a Twitter view (a real-time interview via Twitter.com), hosted by Barnes & Noble.

    Foursquare

    FoursquareWe partnered with Havaianas for its first-ever FoursquareTM promotion. Students who purchased a pair of Havaianas flip-flops and “checked-in” at the bookstore got a free USB drive, while supplies lasted.

    In-Store Promotions

    In-Store PromotionsThe aroma of bacon cheeseburgers, barbecue-tinged chili and cinnamon-laced chocolate brownies filled the air during the official grand opening of Rowan University’s Barnes & Noble Collegiate Superstore. The aromas were courtesy of Bravo TV’s “Top Chef” reality star Spike Mendelsohn, who demonstrated recipes and signed copies of his new book, The Good Stuff Cookbook: Burgers, Fries, Shakes, Wedges and More.

    Monday Morning Money Back

    Monday Morning Money BackOur popular Monday Morning Money Back program helps generate traffic and sales by offering fans a discount on winning team gear. Heavily promoted via email and the bookstore website, if a school’s team wins, the following Monday team gear is available at a discount equal to the point spread – up to 20 percent.

    Excellence in Overtime

    Excellence in OvertimeAfter barely making the 2011 NCAA men’s basketball tournament, Virginia Commonwealth University rammed its way through to the Final Four – creating an unprecedented demand for VCU and NCAA tournament gear. We had the infrastructure in place to produce large supplies of VCU Final Four merchandise on a moment’s notice, resulting in over $1.3 million in March Madness merchandise sold at VCU’s Barnes & Noble bookstore.