News, Trends,
and Perspectives
VOLUME 2 | FALL 2009


It isn’t often that a 17-letter word—seven syllables in all—is on everyone’s lips, but “disintermediation” is just such a word. Merriam Webster defines disintermediation as “the elimination of an intermediary in a transaction between two parties.” On college and university campuses, disintermediation translates into removing the bookstore from the process of providing students with textbooks.

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A Glimpse of the Future

U4U puts students in the editorial driver’s seat.

Today, Barnes & Noble’s U4U is the only nationally distributed, student driven publication in the U.S. It is comprised of articles written by college students; we distribute more than 1 million copies of U4U on the hundreds of campuses we serve and send out another 800,000 editions to our email subscribers.

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Early Returns Indicate Strong
Results from New Channels


The dust of fall Rush has only just begun to settle, but we are already seeing tremendous initial results from the new online marketing channels we deployed this year.

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FEED/READ Program Taps Students’ Goodwill to Nourish Children of the Developing World


Food—growing it, buying it, and accessing it—is a constant source of struggle in the developing world. In many countries, the urgency to produce or acquire food is so great it often takes precedence over education. As a result, many children go to work rather than to school, resulting in a proliferation of illiteracy and poverty.

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